Halo 3 Preorders Pass One Million Mark

Published August 9, 2007

Redmond, Washington—As the countdown continues for the entertainment event of the year—the launch of Halo® 3—the video game continues to set records and establish new precedents for an entertainment launch. Today, Microsoft announced that preorders in North America for the exclusive Xbox 360™ title have exceeded the one-million milestone.

In addition, Microsoft unveiled the first exciting details of upcoming promotions from leading consumer brands, including Mountain Dew, 7-Eleven, Pontiac, Comcast, and Burger King Corp.

Master Chief is ready to shatter sales records.

Retailers around the world have begun taking preorders, giving you the opportunity to make sure you get your hands on one of the three versions of Halo 3—Standard Edition, Limited Edition, or the ultra-collectible Legendary Edition.

Presale Records
In fact, demand has been so strong for the Legendary Edition of the game that it is expected to be sold out by the time the game launches on September 25. Retailers have also noted that the presales for Halo 3 are the fastest in videogame history.

"What we've experienced is nothing short of phenomenal," said Bob McKenzie, senior vice president of merchandising at GameStop Corp. "Halo 3 has eclipsed many previous records and will prove to be one of the must-have items of 2007."

"The excitement for Halo 3 is incredible," said Jill Hamburger, vice president of movies and games at Best Buy. "From our preorders online and the buzz we're hearing in our stores, we know this release is going to be one of the biggest entertainment events of the year. We're thrilled to be able to bring it to our customers."

"Finish the Fight" on September 25.

For the first time in videogame history and on par with the scope of major movie releases, some of the world's biggest companies have aligned to support the launch. Many plan to offer a variety of promotions that give you the opportunity to obtain unique Halo 3 products and prizes and participate in one-of-a-kind Halo 3-themed events.

"This September, Halo 3 will push videogame entertainment into the forefront of mainstream culture," said Chris Di Cesare, director of creative marketing at Microsoft. "Teaming up with some of the world's strongest and most recognizable brands is trailblazing new paths and cementing video games as big entertainment on par with major event films, and is a testament to the excitement and anticipation intrinsically linked to Halo 3."

Halo 3 Console Announced

Published July 10, 2007

In anticipation of this year's largest blockbuster game launch, Microsoft will offer the Xbox 360™ Halo® 3 Special Edition Console in September 2007. The console features an exclusive "Spartan green and gold" finish and comes bundled with a matching Xbox 360 Wireless Controller, 20GB Hard Drive, Headset, Play & Charge Kit, and exclusive Halo 3 Gamer Pics and Theme (available via Xbox LIVE® download). 

Join the Halo Nation with the Special Edition Console.

Look for this new console in September. This new Special Edition contains these components:

• Halo 3 Special Edition Console
• Halo 3 Special Edition Wireless Controller
• Halo 3 Special Edition 20GB Hard Drive
• Halo 3 Special Edition Wired Headset
• Halo 3 Special Edition Gamer Pics and Theme (Exclusive download via Xbox LIVE)
• Component HD AV Cable
• Ethernet Cable
• HDMI Port
• Play & Charge Kit
• Xbox LIVE Silver Membership
• One-month Lbox LIVE Gold Membership
• Halo 3 game not included—sold separately