NBA 2K10 raises the bar again with another championship season. NBA 2K9, the number one-selling and rated NBA video game, set the standard for all basketball video games, and NBA 2K10 surpasses that by delivering an even better basketball experience this year with all-new gameplay components, out-of-this-world graphics, even more realistic Signature Style animations, all-new presentation elements, and an unrivalled online system. This season you won't just play the NBA, you'll take over.

• NBA Today: All the real world matchups, news, and stats are automatically streamed right into your game. No longer will your commentary and overlays be stale and out of date. NBA Today keeps everything fresh and up-to-date based upon what is really happening in the NBA.
• My Player Mode: Create the ultimate NBA player and guide his every career move. Start as an undrafted rookie in the Summer Circuit; work hard enough and you may get an invite to participate in an NBA team's training camp, or you may end up in the D-League. The road to being an NBA star is a long and hard battle.
• Living rosters: The 2K Insider and his team of NBA analysts continue to keep NBA 2K10 fresh with up-to-date team and player information, including roster and lineup moves, trades, injuries and player ratings.  Now track all of the changes through the season with interactive menus and analysis.
• Seamless online experience: Forget the past. With NBA 2K10, online play is fully incorporated into every mode of the game. Now you can play the A.I., challenge the friend sitting next to you, or play your buddy across town anytime, from anywhere in the game.
• Signature Play: Signature Play pulls together all of NBA 2K's player Signature Styles and adds in all-new Signature Tendencies and facial expressions, creating NBA 2K10 teams that play and react like their real life counterparts for an unbelievably realistic NBA experience.