Consumers Prime for Launch Day Madness as Xbox 360™ Arrives in Singapore16 March 2006Palpable excitement throbs in the streets of Singapore as Xbox 360 hits retail stores amidst a frenzy of launch day extravaganza heralding the new era of digital entertainment
In what promises to be a watershed event and a local pop culture phenomenon, the Xbox 360 will launch in Singapore with a string of high-profile events that are being organized to meet the extraordinary consumer excitement over the market release of the seminal next generation video game console that is out to shape the future of not only video games but of digital entertainment. “The moment that everyone has been waiting for is here. Finally,Singapore consumers can experience for themselves the sheer power of Xbox 360 that - arguably the world’s hottest and most sought after consumer product. We are so excited to be the first in the market to give local consumers their first taste of next-generation gaming,” said Tony Boatman, SEA group marketing manager of the Entertainment & Devices Division at Microsoft. Not only Xbox 360 consoles freshly off the docks will be selling off the shelves on launch day, consumers will get their hands on the broadest launch portfolio of more than 15 games that scale new heights in game realism. These include “Project Gotham Racing® 3” (Microsoft Game Studios™), “Ridge Racer™ 6” (Namco), “Quake 4™” (Activision), and “Dead or Alive® 4” (Tecmo), “Ghost Recon: Advanced Warfighter™” (Ubisoft) and EA SPORTS™ Fight Night Round 3 (Electronic Arts) “Gamers here will be spoilt for choice as we bring the widest range of games yet seen in any console launch. Not only that, we have singled out only those games that will connect with Singapore gamers so we are very confident that they will be in for a lot of fun and heart-pumping action” said Tony Boatman, SEA group marketing manager of the Entertainment & Devices Division at Microsoft. The Xbox 360 title list is expected to double in the next two months and grow exponentially to more than 50 by the end of June 2006. Proud owners of the Xbox 360 will also be able to take their gaming skills online to challenge others in the 2-million strong online gaming community on the enhanced Xbox Live® service. Not only will they be able to enjoy innovative and enhanced features such as multi-player gameplay and voice chat, they can shop at the one-stop digital download centre Xbox Live Marketplace to download new games, movie trailers and other exciting, exciting, exclusive content. With a recommended retail price of SG$69.90 per game, the Xbox 360 Day One game line up is as follows:
Xbox Live Arcade titles available for download on Xbox Live Marketplace
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In a debut that has the trappings of a major Hollywood movie, Xbox 360 – the next generation video game and entertainment system from Microsoft Corp. - finally arrives in Singapore on March 16 with eager fans waiting at its heels.