MTV Gives Singapore Gamers an Exclusive Sneak Peek of the Next-Generation Xbox

Hollywood celebrities Elijah Wood and The Killers host a half-hour high-energy program airing exclusively on MTV channels in Singapore and around the world

People in Singapore will be joining the rest of the world in a massive cultural phenomenon as the next-generation Xbox makes its debut in a special global TV premier on MTV: Music Television.

MTV: Music Television and Microsoft Corp. has forged a global marketing alliance to unveil the next-generation Xbox® video game system on MTV channels in the United States, Asia Pacific and Europe - a first for the video game industry.

The highly anticipated console will be revealed to video game fanatics, music lovers and MTV viewers via a high-energy half-hour program titled “MTV Presents: The Next Generation Xbox Revealed.” The special will be hosted by entertainment icon, seasoned gamer and Xbox fanatic Elijah Wood, known globally for the Academy Award-winning “Lord of the Rings” trilogy. Island Records’ renowned Las Vegas rockers The Killers will deliver electrifying performances throughout the special.

The global broadcast will start May 12, Thursday, in North America and will travel around the world. It will reach Asia with the first broadcast in Singapore on Saturday, May 14 at 4:00 PM (Singapore time) on Starhub Cable TV Channel 20 with the program making its debut in the subsequent two weeks across different countries in the region. (Asia local air times below).

Viewers will get an exclusive look at the Xbox vision for the next generation — one that ensures that the user experience is always connected, always personalized and always in high definition. The special will feature never-before-seen, action-packed gameplay of future Xbox games, a peek into the future of the Xbox Live™ online gaming service, backstage celebrity interviews and exclusive insider footage on the making of the next-generation console.

The inside look at the next-generation Xbox will continue at MTV.com, where after the special, viewers will find extended event coverage including behind-the-scenes video, photos and other special extras. MTV.com will also provide ongoing in-depth coverage of the next-generation Xbox highlighting the latest news, product details and previews of hot next-generation games.

“We recognize and celebrate our viewers’ passion for gaming and are excited to be working with Microsoft to launch such a significant entertainment product,” said Mr Toby Hayward, Executive Vice President, Advertising Sales, MTV Networks Asia.

“We’re proud that Microsoft considers MTV the premier global network to launch its new Xbox gaming console and reveal the first look to MTV viewers around the world.”

“MTV Presents: The Next Generation Xbox Revealed” will be broadcast in the Asia Pacific at these local times:

About MTV Asia

MTV is the world’s largest television network and the leading multimedia brand for youth. It is also Asia’s Most Watched Music Channel in Asia Pacific (PAX 2004), viewed by more young adults than any other music channel. In 2004, MTV was named  'World’s Most Valuable Media Brand’ for the fifth consecutive year, ranking in the top 50 of The World's Most Valuable Brands overall (research  by Interbrand in cooperation with BusinessWeek). MTV Networks Asia Pacific operates ten 24-hour programming services - MTV Australia, MTV China, MTV India, MTV Indonesia, MTV Japan, MTV Korea, MTV Mandarin, MTV Philippines, MTV Southeast Asia and MTV Thailand. Including programming blocks in various parts of Asia, MTV has a combined distribution of more than 180 million homes. MTV Networks International reaches more than 400 million households in 166 territories.