Unleash the creativity of the WWE Universe with WWE SmackDown vs. RAW 2010. Create superstars that are more realistic than ever with the enhanced Create-A-Superstar mode featuring 3-D parts and an all-new paint tool to create original tattoos, logos, and designs. Tell your superstar's story using the WWE Story Designer. Choose superstars, cutscenes, match-ups, and camera angles. Your script, your rules. Upload all of your creations and download created stories, superstars, and more from the WWE Community Creations. Test your skills in the redesigned Royal Rumble match or progress through one of the new Road to WrestleMania storylines. WWE SmackDown vs. RAW 2010: it's your world now.

• Create-A-Superstar redesign: The game's renowned customization interface delivers a new look, improved graphical quality, and a host of new parts, allowing you to create superstars who look as good as their WWE counterparts. Take creation one step further with a new Paint Tool to detail your created superstars with original tattoos, logos, and other unique designs.
• WWE Story Designer: Embrace a directorial role to create and customize unique storylines. Choose superstars, cutscenes, locations, camera angles, match-ups, emotions, and even write your own scripts. Construct each night's show card with matches, unique match stipulations, interference events, and other story twists and turns.
• Share the creativity: Share your created content with the WWE Universe by uploading created superstars, entrances, finishing moves, highlight reels, created storylines, and more. Use the keyword search engine to view created content from around the world and download for use both offline and online.
• Road to Wrestlemania: The popular story-based mode returns with new storylines, including a first-ever Divas storyline, and a Create-a-Superstar storyline.
• Superstar threads: For the first time in franchise history, you can create alternate ring gear for superstars by customizing the colors of shirts, logos, face paint, elbow pads, boots, and much more. Save the alternate looks for use throughout the game and online.