EA SPORTS™ introduces FIFA 10, the latest release of the best-selling football franchise. Responding to consumer feedback from over 350 million online games played, FIFA 10 gives players new levels of control and innovation to experience the beautiful game like never before. FIFA 10 brings you a variety of innovative improvements in game play including a breadth of new defensive and offensive options. From new 360-degree dribbling to smarter defenders and refined goalkeeper A.I., jostling, physical play and more, the new features and improvements make FIFA 10 the most complete simulation of football to date.

• Fluid player control: FIFA 10 features more freedom in physical play for a more realistic battle for ball possession, and allows for 360-degree dribbling and skill dribbling.
• Improvements: Use the enhanced attacking variety, improved goalkeeper intelligence, and increased player urgency in both attack and defense to your advantage.
• Manage the game: A more authentic Manager Mode puts you in the game. Visit the Practice Arena to create custom set pieces and call on them in-game. Build your very own career in Virtual Pro, and compete online in 10v10 Clubs competition.