The Gaming invasion of Bollywood continues: Microsoft Xbox 360 and Yash Raj Films partner for Bachna Ae Haseeno

Gears of War and Halo 3 are part of the season’s biggest movie blockbuster

Microsoft Xbox 360 and its biggest selling exclusive titles, will be making a huge appearance in the super hit movie of the season Bachna Ae Haseeno. Be prepared to see the titles, Gears of War and Halo 3, as an important part of the film. According to the producers of the film, the criteria for choosing the two games were based on the fact that these were the most popular games in the character’s eyes.

Bachna Ae Haseeno, the forthcoming movie title from the Yash Raj banner stars Ranbir Kapoor in the lead, playing the role of an Xbox 360 game developer. In the movie, Ranbir’s character will be seen developing popular game titles such as Halo 3 and Gears of War. 

In the movie, Ranbir is supported by actors Bipasha Basu, Minissha Lamba and Deepika Padukone in pivotal roles. The film follows the journey of Raj Sharma (Ranbir Kapoor) from the age of 17 to 30. He meets three girls at different stages of his life: Mahi (Minissha Lamba) a small-town girl from Punjab, Radhika (Bipasha Basu), a glamorous girl from Ranchi and Gayatri (Deepika Padukone), an NRI from Australia. The film is about what he learns from life and from the three girls.

The Xbox 360 console is India’s largest game console. It is also the first next generation console to be launched in the country. With a host of exciting features such as Xbox LIVE, media streaming, full High Definition support and its range of exclusive titles, the Xbox 360 is a natural choice for the biggest stars in Bollywood.

To announce the association between one of the season’s biggest releases and Xbox 360, Rahul Datta, Manager, Marketing, Microsoft Entertainment and Devices division said, “Xbox 360’s association with Bachna Ae Haseeno is a window into the natural partnership between India’s most fun and largest selling gaming and entertainment device and it’s most prominent entertainment option – Bollywood. The premier production house in the country choosing our games for the movie just shows how fast gaming is catching up amongst people of various age groups. And by putting gaming into the mainstream we are showcasing the fun associated with gaming to larger audiences. Also, the glamour associated with gaming as a career will ensure that game development also grows as a serious career option, something that the Xbox 360 team would be very happy to see growing in India.”

Bachna Ae Haseeno releases worldwide on August 15 2008.  Go out and play the game with India’s hottest actors.

Check out the video at MSN video:http://video.msn.com/?mkt=en-in

About Xbox 360

Xbox 360 is the ultimate in next generation console gaming and entertainment systems, delivering the best high definition games, unique entertainment features and a unified online gaming network that revolves around gamers. Xbox 360 has a portfolio of more than 80+ games in India, such as Gears of War, Forza Motorsport 2 and FIFA 2008. More information can be found online at www.xbox.com/hi-in

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. It next gen console the 360 has become the one stop destination when people look for the best console with the largest number of exclusive games.

For Media Enquiries Contact:

Genesis Burson-Marsteller