Preview the Xbox 360 exclusive
'Yuvraj Singh International Cricket 2007' game
at the Xbox 360 'Good Luck India' campaign

Campaign starts its voyage from Kolkata today

Xbox 360 today rolled out its signature campaign ‘Good Luck India’ to wish luck to the Indian cricket team for the biggest extravaganza in cricket-World Cup 2007. A larger than life Xbox 360 console started its voyage from Victoria Memorial and passed through various Xbox 360 retailers and high foot-fall areas like Music World, Planet M, Emami Starmark, Knoware, Bonanza, Great Eastern Appliances, Bonanza and Office Linc for cricket lovers to wish Indian Cricket team good luck for the World Cup ahead. This campaign is a critical element of run-up to the soon-to-be launched Xbox 360 exclusive gaming title for India, ‘Yuvraj Singh International Cricket 2007’.

Yuvraj Singh, member of Indian cricket team and brand ambassador Xbox 360 was also present for the occasion. Thousands of fans gathered across the city to sign the console and to have a glimpse of their favorite cricket star.

Elated about the campaign, Ashim Mathur, Marketing Head, Entertainment and Devices Division, Microsoft India said, “Cricket is considered as a religion in India and every Indian has a dream that his country wins the World Cup. The exclusive gaming title ‘Yuvraj Singh International Cricket 2007’ is the most awaited game on Xbox 360 and to extend the euphoria around the same, this mega console would cover historical landmarks across the country”.

Yuvraj Singh, member of Indian cricket team and brand ambassador, Xbox 360 said “I feel great to be associated with Xbox 360 and with the upcoming exclusive game ‘Yuvraj Singh International cricket 2007’, I am sure the cricket lovers would have an amazing experience playing on their favorite console. While the Indian team would fight their battle in West Indies, Xbox 360 patrons would cherish experiencing their favorite game here in India’ an ecstatic Indian cricket icon said.