Microsoft Xbox 360 enters into a strategic alliance with ICICI Bank to launch Xbox 360 ICICI Bank co- branded credit card18 December 2006Cardholders to also get a host of offers and rewards at multiple stages
Elaborating on the launch, Mohit Anand, Country Manager,Microsoft Entertainment and Devices Division, India said “As digital entertainment products emerge to be vital constituents of consumer lifestyles today, it is imperative to explore innovative strategic tie ups that help consumers leverage their benefits with such partnerships. With the association with ICICI Bank, this card will exclusively address lifestyle needs of the youth and the young at heart and would also offer host of benefits”. Commenting on the partnership, Sachin Khandelwal, Head- Cards Products Group, ICICI Bank said, “We are pleased to be associated with Microsoft Xbox 360. This unique partnership gives ICICI Bank an ideal opportunity to tap the growing co branded segment. As market leaders in the credit cards in the country, ICICI Bank has been at the forefront in delivering distinctive value to its customers through powerful features and remains committed to grow in the market”. With every Xbox 360 & ICICI co-branded credit card the customer would get a welcome pack which carries various offers and benefits from leading brands through the designated dealer outlets spread across the major cities in the country.
Contacts: Nikhill Koshi: Nikhill.koshi@bm.com Number: 9811062853 Charanya Chidabaram: Charanya.chidabaram@bm.com Number: 9899094224 |
Marking an extension to the Xbox 360 excitement and continuing to thrill the gamers, Microsoft Entertainment & Devices Division today announced the launch of the Xbox 360 & ICICI Bank co-branded credit card in partnership with ICICI Bank. The card was unveiled by Mohit Anand, Country Manager, Microsoft Entertainment and Devices Division, India and Sachin Khandelwal - Head Cards Product Group, ICICI Bank in the presence ofbollywood star and Xbox 360 brand ambassador Akshay Kumar.