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| Safety is no game. Is your family set?
At Microsoft®, providing a safe, secure environment and age-appropriate content for all consumers has been a part of the Xbox® story from the very beginning. We have led the effort to create and build in safety measures that enable parents and caregivers to choose the right play and viewing settings for their family. As an industry leader, we are committed to helping create an environment in which all users can securely enjoy the full benefits of interactive entertainment. We actively support creativity, freedom of expression and personal choice within the industry.
Make video games part of your family entertainment. This fall Microsoft, Boys & Girls Clubs of America, and Best Buy Co., Inc. will launch a campaign to inform parents about the Family Settings feature in the Xbox 360™ console and introduce other resources to help parents and caregivers protect their children. The name of the campaign is “Safety is no game. Is your family set?” in reference to the Xbox 360 Family Settings.
Know what your kids are playing. The campaign is designed to reach parents and caregivers and demonstrate Microsoft, Boys & Girls Clubs of America, and Best Buy's commitment to child safety. The goal of the campaign is to provide parents with the information and tools they need to make appropriate content choices for their children for both offline enjoyment (with games and DVD's) as well as on Xbox Live, the online gaming service. |
