Press Contact Information | | Takashi SensuiGeneral Manager, Home & Entertainment Division
Microsoft Co., Ltd. With his two decades of IT and entertainmentindustry experience, Takashi Sensui was named General Manager of the Xbox Division of Microsoft Co., Ltd. in February 2006. Based at the division’s Tokyo headquarters, he is in charge of expandingMicrosoft’s home entertainment businesswith Xbox 360 in Japan.In July 2007, the unit was renamed the Home & Entertainment Division, which continues to encompass the company’s consumer products business in Japan, including Xbox 360 and Games for Windows. Before being promoted to his currentposition, Sensui servedas Director of Marketing and Third-Party Publishing. In this and previous capacities since 2003, he led the planning and preparation effort for the introduction of Xbox 360 to the Japanese market, particularly with respect to content acquisition from Japanese game publishers. During this time, every major third-party publisher in Japan committed to supplying games to Xbox 360. He first joined the company during 2002 as Director of Marketing for Xbox in Japan. Before coming to Microsoft, Sensui was Managing Director of Internet Capital Group K.K. (a subsidiary of the US equity investment company, Internet Capital Group, Inc.), which focused on acquiring and building Internet software businesses. He was responsible for technology due diligence and overseeing the operations of partner companies. Until2000, he served as Vice President of Marketing and Alliances at SAP Japan Co., Ltd. (a wholly owned subsidiary of the German enterprise application software company, SAP AG). There he was responsible for evangelizing the company’s application suite in the Japanese market. His duties included advertising, promotion, and public relations as well as managing partnerships with Japanese IT service and consulting firms. He also served as General Manager of SAP Labs, a regional development center located in Tokyo, where he led the localization of SAP’s products for all Asian countries. From 1993 to 1996, Sensui played a key role in developing a new business alliance between SAP Japan and Recruit Co., Ltd. (a Japanese multi-media information services company where he started his career as a systems engineer in 1986). Recruit started and expanded its enterprise systems consulting business through the resulting partnership. Sensui received a Bachelor of Science and Engineering in Aerospace Engineering from Princeton University in 1986 and an MBA from Columbia University in 1991. |
