Consumers Prime for Launch Day Madness as Xbox 360™ Arrives in Asia
Palpable excitement throbs in the streets across Asia as Xbox 360 hits retail stores amidst a frenzy of launch day extravaganza heralding the new era of digital entertainment
HONG KONG, March 16th, 2006– In a debut that has the trappings of a major Hollywood movie, Xbox 360 – the next generation video game and entertainment system from Microsoft Corp. - finally arrives in Hong Kong, Singapore and Taiwan on March 16 with eager fans waiting at its heels. In what promises to be a watershed event and a local pop culture phenomenon, the Xbox 360 will launch across Asia with a string of high-profile events that are being organized to meet the extraordinary consumer excitement over the market release of the seminal next generation video game console that is out to shape the future of not only video games but of digital entertainment. “The moment that everyone has been waiting for is here. Finally, Asian consumers can experience for themselves the sheer power of Xbox 360 that - arguably the world’s hottest and most sought after consumer product. We are so excited to be the first in the market to give local consumers their first taste of next-generation gaming,” said Alan Bowman, General Manager for Asia Pacific and Greater China Region, Entertainment & Devices Division at Microsoft. Not only Xbox 360 consoles freshly off the docks will be selling off the shelves on launch day, consumers will get their hands on the broadest launch portfolio of more than 15 games that scale new heights in game realism. These include “Project Gotham Racing ® 3” (Microsoft Game Studios ™), “Ridge Racer ™ 6” (Namco), “Quake 4™” (Activision), and “Dead or Alive® 4” (Tecmo), “ Ghost Recon: Advanced Warfighter™” (Ubisoft) and EA SPORTS™ Fight Night Round 3 (Electronic Arts). “Gamers here will be spoilt for choice as we bring the widest range of games yet seen in any console launch. Not only that, we have singled out only those games that will connect with Asian gamers so we are very confident that they will be in for a lot of fun and heart-pumping action” said Alan Bowman, General Manager for Asia Pacific and Greater China Region, Entertainment & Devices Division at Microsoft. The Xbox 360 title list is expected to double in the next two months and grow exponentially to more than 50 by the end of June 2006. With an estimated retail price from US$38 per game (prices differ by market), the Xbox 360 The launch title line up is as follows:
Xbox Live Arcade titles available for download on Xbox Live Marketplace
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