When a powerful businessman begins turning Las Vegas into a family-friendly tourist trap, you must start your own powerful empire and resurrect the famous adult playground in THIS IS VEGAS™. Party hard at the hottest clubs to make VIP connections. Grow your bankroll by hitting high-stakes tables. Race the fastest cars on the underground circuit to raise your reputation. Fight off enemies with fists and firearms to prove your strength. Where you go and what you do is your call, whether counting cards, seducing dangerous women, cruising the strip, or starting bar brawls, there’s lots of excitement on the way to the top!

• Raise your rank: Raising your rank among the Hearts, Diamonds, Spades, and Clubs is the key to the city. Each of these factions controls a part of Vegas. Running casinos, winning poker tournaments, partying with celebrities, or risking your life in underground street races will get you more cred, more money, more women, and more power if you play the suits right.
• Live Vegas moments: Going from average Joe to ultimate VIP will give you access to the most outrageous Vegas moments. From betting thousands on a single hand of blackjack to cruising the strip in an Italian sports car with the hottest women to being treated like royalty wherever you go, This is Vegas gives you the chance to live the Vegas moments you've only dreamt about.
• Party with a purpose: Being seen in the right clubs with the right people can be currency in a city like Vegas. Hit the dance floor and flirt with the sexiest women on the Strip. Get behind the scenes to pour some drinks or bounce some troublemakers to the curb. How you choose to be noticed is up to you -- but whatever your choices, partying in the hottest spots earns cash and reputation points.
• Welcome to Vegas: Raising your reputation will require knowing the most fully realized Vegas open world ever created. Whether running around the strip or exploring the highly detailed casinos and clubs, the environment reacts boldly to your actions with outrageous Vegas-themed payoffs. Get a club pumping and see the dance floor fill, the bar get packed, and a line form out the front. Start a hot streak at the tables and you'll find some beautiful ladies on your arms. Dress in the hippest styles and gain access to exclusive VIP areas. Everything you do gets a reaction out of the world and adds more excitement as you rise to the top.
• Build your bankroll: You gotta have cash to get to the top! Hit the slots for a quick pay-off, beat the dealer at the Blackjack tables, or take a chance at some real money in a high-stakes game of Texas Hold'em. Not feeling lucky? Cheat by marking and counting cards, put crooked dealers in your pocket and keep an eye out for security while you rob the casinos blind. Build your bankroll by any means necessary so you can raise your reputation in Vegas.

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