The Sims hit the City where action is 24/7 and reputation means everything. Success at work brings promotions, access to new power socials, and gear to influence your new lifestyle. Flaunt your attitude by styling your Urbz using the detailed new character engine, then cross the velvet ropes of an uptown night club or explore the subway to earn new skills and items for your high-rise crib. It's up to you whether your Urbz become big-time players on the street or are lost in the crowd. It's all about reputation as your Urbz live out their dreams in a city that never sleeps.