Treit and True:

User-Created Content with 2K Reelmaker

Published July 26, 2007

The dream of user-created content was kindled as far back as the announcement of Xbox 360™, and we're now finally beginning to really see how content crafted at the hands of gamers can both shape the games we play, and the community we play them in. Suddenly, that miraculous interception in All-Pro Football 2K8 can now redound to your glory when it's shared online for the whole world to see.

NBA 2K7 introduced 2K Reelmaker.

We can already paint, customize, and sell (for in-game credits) cars online in Forza Motorsport™ 2, save clips of gorgeous destruction in Burnout Revenge™ and upload video of our latest sporting triumphs in EA Sports games.

2K's Edited Highlights
One of the first and most intensive such features to grace Xbox LIVE® has been 2K Sports' 2K Reelmaker, which allows you to not only capture and upload footage, but also to mold and edit it into a product that feels more like a Sportscenter highlight than a videogame replay. You can download the 2K Reelmaker from Xbox LIVE Marketplace for NBA 2K7, College Hoops® 2K7, and All-Pro Football 2K8.

User-created content is in its very infancy on Xbox 360
and we are already seeing some exciting results.

It's important to understand that 2K Reelmaker is not product-specific. Its functions are based more on the realities of video editing than the particulars of any one game. It essentially works exactly the same for every 2K Sports game, so there's no need to worry about learning the ropes all over again with each different title you play.

Prove your claims true with 2K Reelmaker.

Here's how it works:

• Pick your plays: Before delving into which cuts, wipes, slow-motion and other visual tricks to employ, you should know that the 2K Reelmaker isn't limited to a single saved replay. String and cut together multiple replays, creating a reel covering all the spectacular highlights of an entire game.
• Trim it up: Condense your replays by trimming extraneous footage. This can be done either before or after setting all the camera angles, freeze-frames, and other video tricks.
• The nuts and bolts: Once you've outlined your favorite chunk of replay, mold it to your liking by cutting between twenty-five different camera angles, modulate speed, or copy and paste bits for that highlight montage. Shoot the footage any way you please.
• Added effects: There are also dozens of sound and graphical effects, and fancy wipes for use between jarring camera cuts and new plays.
• Name your masterpiece: Of course, you can add a title to your edited highlight to better describe the contents for those perusing the videos available online.

The best part of 2K Reelmaker isn't the slick and intuitive editing. The best part is that you can share the videos on Xbox LIVE through 2K Sports. There is a great thrill in sharing your triumphs with others, a lot of fun in seeing what other gamers have done on the field and with the highlight editor.

Off a tree, hit the path and onto the green.

Other Systems
User-created content is in its infancy on Xbox 360, but we are already seeing some exciting results, with even more intriguing features in the offing. And there are other systems out there besides the 2K Reelmaker. For example, Tiger Woods PGA Tour® 08 allows you to share video, but also to challenge friends and competitors alike to match your own ingenious shots. Hit a hole in one after knocking a spectator on the noggin near the green? Dare others—for in-game rewards no less—to rise to the challenge and match your masterful shot.

With the success and popularity of user-based content, we are seeing just the tip of the iceberg in terms of innovative features, and the future looks bright for even more ways to create and share game content.

Article by Ryan Treit