Newsflash:

TV Package for World Cyber Games on Spike TV and MTVN

Published June 29, 2007

NEW YORK—The World Cyber Games (WCG) announced it will present and distribute proprietary WCG content across Spike TV and MTVN's cross-platform network of broadcast and digital media outlets. The announcement was made by Michael Arzt, general manager of International Cyber Marketing USA, organizer of the WCG, and Dario Spina, senior vice president of marketing for Spike TV.

"We are pleased and fortunate to unite with a premier global media partner and brands like Spike TV and MTV Networks to deliver cutting edge e-sports coverage and storytelling to the world," said Hyoung Seok Kim, CEO of International Cyber Marketing.

"Working with Spike TV is a great opportunity for the WCG to continue to showcase its unique brand of Olympic-style game festivals to a broader consumer audience than any other e-Sports property," Arzt added.

Spike TV will be designated as an official media partner at WCG domestic USA events and host broadcaster for the WCG Grand Final to be telecast in November in a one-hour special. The WCG will be featured on Spike TV's original series Game Head for several weeks leading up to the WCG 2007 Grand Final to be held this October at Qwest Field in Seattle, Washington.

"Coverage of the World Cyber Games Grand Final is a great addition to our lineup as it appeals to our core demographic," said Spina. "Interest in professional gaming is starting to explode and the World Cyber Games brings together the best gamers in the world for an unmatched competition. The fact the Grand Final is in the United States this year makes this the perfect time to begin covering this world class event."

Spike TV's Game Head show offers viewers an uncompromised look at the hardcore culture of videogames, and presents a weekly showcase of reviews, cheat codes, hot games, and more. In each episode, there will be a recap of the competitions leading up to the WCG Grand Final, a behind the scenes look at this emerging world cultural festival, and profiles of the international e-Sports superstars. Spike TV will promote the show on-air with tune-in spots and online at spiketv.com/IFILM, GameTrailers and Xfire. Additionally, Xfire will give the public the ability to test their skills against some of the teams that are competing in the WCG 2007 through sponsored "Play With The Pros" events.

With well over one million players from more than 70 countries, the World Cyber Games is widely regarded as the gaming world's premier tournament. Featuring online and offline events held throughout the world, the year-long series attracted more than 1.3 million competitors worldwide in 2006.