Xbox 360 Still Number One
Console in 2011
Published March 10, 2011
February was the biggest non-holiday* month of console sales in the U.S. in the history of Xbox, according to NPD. For the second month in a row, Xbox 360 was the number one console, maintaining its lead in the U.S. as the top selling console in 2011.
February 2011 NPD highlights include:
- February Xbox 360 console sales were the strongest ever with 535,000 units sold, soundly beating most industry analyst forecasts.
- Xbox 360 console sales were up 27% year over year, the fastest growth of any current generation console on the market.
- Total retail spend on the Xbox 360 platform (hardware, software and accessories) reached $475 million, the highest among current generation consoles.
- During the month of February, four of the top ten console game titles were for Xbox 360 including Call of Duty: Black Ops, Marvel vs. Capcom 3: Fate of Two Worlds, Bulletstorm, and NBA 2K11.
(Source: NPD Group, February 2011)
Globally, Kinect continues to be a leading factor in the overall Xbox 360 momentum with Microsoft announcing yesterday it has sold 10 million Kinect sensors and more than 10 million standalone Kinect games worldwide. Additionally, Kinect has been awarded by Guinness World Records as the fastest-selling consumer electronics device in a 60-day period.
Microsoft expects the momentum to continue throughout 2011 as Xbox 360 owners look forward to the arrival of Kinect-enabled Netflix and Hulu Plus, Avatar Kinect, plus a diverse catalog of new games.
*Non-holiday months refer to any month outside of October, November and December