Need for Speed™ SHIFT delivers an authentic racing experience that replicates the true feeling of driving high-end performance cars. SHIFT is being developed by Slightly Mad Studios which includes developers and designers on the critically acclaimed games, GT Legends and GTR 2.

• True driver's experience: A true driver's experience includes a three-dimensional HUD that mimics driver head movement, inertia, and G-forces. The depth of field adjusts based on the speed of the car, so when the car is travelling at high speeds the perspective shifts to the distance putting the car/cockpit out of focus.
• Enhanced A.I.: The sophisticated A.I. system means your races are more exciting than ever before. Opponents react and perform based on your aggression and overall driving skill, creating race experiences for all skill sets.
• Dynamic crash effect: When you hit a static object or opponent's car, you'll feel the damage. A combination of visual and audio effects leaves you disoriented and briefly disrupt the race.
• Total customization: Need for Speed SHIFT features a comprehensive customization option letting you tailor every aspect of the car's performance and styling. Go under the hood to upgrade and tune your vehicle to increase its performance. The visual customization system allows you to personalize both the exterior and trick out the interior to reflect individual style and preferences.
• More features to come: Additional gameplay features will be unveiled at the Electronic Entertainment Expo in June 2009.