The powerful pipeline of spectacular Xbox 360 games - all optimised for high-definition game play - doesn't stop at launch. Great games such as Dead or Alive 4, The Elder Scrolls: Oblivion and Ridge Racer 6 will be available in the weeks after launch.
Plus, for exclusive content, there's only one place to go...
Xbox Live Marketplace
This is your one-stop shop on Xbox Live for free and premium downloadable content, trailers, casual arcade games, card/board games, demos and more for Xbox 360.
Head to the Xbox Live Marketplace for over 400 pieces of downloadable content - including free interactive demos for games such as FIFA 06, Kameo, King Kong and Need for Speed Most Wanted.
The shelves are packed. So what else can you get?
Demos and trailers: Open to all levels of membership, these are sneak peeks at upcoming games, some playable, some not. There's a good chance you may even see movie trailers here in the future.
Skins and themes: Spice up the look of your interface! Get skins and themes that modify the appearance of your menus, gamer profile and more.
Download history: You've accidentally deleted something you meant to keep and you're stuck, right? Not with Xbox Live Marketplace. Your purchases are all linked to your gamer profile, so if you delete a killer download, you can usually grab it again, free.
Game content: Because Xbox 360 is so smart, it helps you sift through all that game content to find the stuff you're most likely to want - go to the 'My Games' tab and see all the games you've ever played on your Xbox 360, along with any content available and whether you've downloaded it.
Xbox Live Arcade: Sure to be one of the most popular locations in the Marketplace. You can download entire games, from classics such as Joust to new smash hits such as Mutant Storm Reload, for a low price - and once you do, they're yours to keep.
That's just the beginning for the Xbox Live Marketplace. In the future, expect to see even more features, possibly including user-to-user transactions, player-created content and more!