Every Sunday in the NFL, an epic battle rages between the offense and defense. Every play is a struggle, with each side relentlessly pursuing every single yard. In Madden NFL 10, join the fight and experience first-hand what it's like to "fight for every yard."

• Pro-Tak™:This all new animation technology provides unprecedented control over the outcome of every play. Drag defenders towards the first down marker, including up to nine-man gang tackles, fight for a fumble at the bottom of the pile, and evade the rush with all-new quarterback avoidance actions. Enhanced play at the line of scrimmage features a new blocking system that allows the quarterback to step into the pocket and gives the defensive line more control over the rush.
• Unprecedented authenticity: Referees peeling players off a fumble pile, the chain gang rushing in to measure for a key first down, and all-new player equipment ensure that if you see it on Sunday, you'll see it in Madden NFL 10.
• Fight for online dominance: Delivering the most comprehensive online offerings in franchise history, Madden NFL 10 includes new modes to satisfy the competitive and cooperative football gamer.
• Emotion of the NFL: New TV broadcast-style presentation and cinematic cameras bring the suspense and intensity of the NFL to your living room.
• Enhanced franchise mode: Run each aspect of an NFL franchise: draft players, sign free agents, manage the salary cap - just like a real GM. Enjoy all of the action throughout the league via a new, network inspired highlight show.
• Madden NFL your way: This is the most customizable version of Madden NFL to date! Alter gameplay options to adjust the experience to your liking. A revamped play-calling system and menu takes you to kickoff faster than ever before. Speed up online matches with accelerated clocks, streamlined presentation and more.